Focus group
Focus Group What attracts you to a magazine before you buy it? Context and cover star. Do you buy the magazine for the title? No, context. Does the figure on the front cover influence your purchase and why? Yes, if they appeal to me and are related to something i am interested in i am more inclined to buy it. How often do you buy magazines? Not a lot. What genre of magazine do you tend to go for the most? Sport/fashion. Would you prefer to buy the magazine for its political content or celebrity endorsement? Celebrity endorsement. Uses and gratifications within the cover? Pleasure from reading. Do you follow the websites of the magazines you buy? Only on occasion, if there is something that especially appeals to me.