Focus group

Focus Group

• What attracts you to a magazine before you buy it?   Context and cover star.
• Do you buy the magazine for the title?   No, context.
• Does the figure on the front cover influence your purchase and why?   Yes, if they appeal to me and are related to something i am interested in i am more inclined to buy it.
• How often do you buy magazines?   Not a lot.
• What genre of magazine do you tend to go for the most?   Sport/fashion.
• Would you prefer to buy the magazine for its political content or celebrity endorsement?   Celebrity endorsement.
• Uses and gratifications within the cover?   Pleasure from reading. 
• Do you follow the websites of the magazines you buy?   Only on occasion, if there is something that especially appeals to me.